Archive: May 2014

This is a classic example of a brand taking a good look at its customer base, and enhancing its communications strategy to build that base.

In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.

Rather than engage in another theoretical discussion about PR writing, we went directly to our readers to hear the best writing criticism they’ve received.

YouTube is on the cusp of acquiring of Twitch, the largest video game live-streaming network, for a $1 billion, according to reports. The deal is another indication of the growing power of streaming video as a communication tool.

Rumors continue to swirl that Target CMO Jeff Jones may be named as the company’s new CEO. Target is looking to fill the top slot after it announced earlier this month that CEO Greg Steinhafel had stepped down. Steinhafel’s departure was precipitated by a massive security breach late last year in which hackers may have […]

Chipotle is asking its customers not to bring firearms into its restaurants after gun rights advocates brought assault rifles into one of its locations in Texas.

Landing that face to face interview is just one part of the task at hand. After you’ve set up time to meet with the reporter you’re trying to pitch, it’s time for some serious preparation.

You’ve been asked to create a comprehensive public relations plan. You are either filled with excitement or anxiety. Here are 6 tips to ease the pain.

It’s an occupational hazard for PR pros. They make sure that reporters and other media reps will cover a major speech that the CEO is delivering at an industry conference. Key employees are invited, as well. It’s the brand’s turn to shine. Until the CEO commits a flub that makes the audience scratch its collective head.

With the rumor that Facebook is developing a Snapchat-like service making rounds after a new report from the Financial Times, the social networking giant is continuing to prove how conscious it is of Snapchat’s popularity.