Archive: May 2014

4 Meaningless Social Media Metrics to Avoid

May 30th, 2014 by

Proper PR measurement starts with an examination of overall goals, and the metrics used to measure success against those goals need to be carefully vetted. Only the ones that show real performance should be selected for use.

Business Conversations That Make Me Lose Sleep

May 30th, 2014 by

Which workplace exchanges do you find to be most difficult? For most people, they’re centered on two things: Personnel and performance. Both of these things straddle the worlds of internal communications and HR, and both are also general managerial challenges. I recently read an interesting column in Business Insider about the toughest conversations you can […]

#RedskinsPride Proves to Be Son of #myNYPD

May 30th, 2014 by

The Washington Redskins might have thought twice before launching its #RedskinsPride campaign yesterday if it had paid close attention to the New York Police Department’s #myNYPD campaign.

Communications Wisdom from Maya Angelou

May 29th, 2014 by

Maya Angelou’s words offer insight and inspiration to everyone, even PR professionals.

PR Insider: Hey Marketing, Let’s Catch Up

May 29th, 2014 by

The majority of marketers have not caught up with how women live today. A recent study by DeVries Global offers some insight into the facts.

@Arbys Turns Brisket into PR Gold with 13-Hour Commercial

May 29th, 2014 by

On Saturday, the restaurant chain aired a 13-hour commercial consisting of a single take of a brisket being smoked at one of its smokehouses in Texas. Call it Yule Log for brisket lovers.

What Keeps PR People Up at Night

May 28th, 2014 by

What keeps PR communicators up at night? We share some thoughts on that, and how to fall asleep easier at the end of a long day.

How Not to Er, ‘Pitch,’ Like 50 Cent

May 28th, 2014 by

Don’t lose the day job, 50 Cent. The rapper, also known as Curtis Jackson, tossed out the first pitch at Citi Field Tuesday night. If you can call it that. But it was all in good fun, a circuitous reminder for communicators and PR pros on the right way to, er, “pitch.”

5 Ways for PR Pros to Think Like Journalists

May 27th, 2014 by

It’s a perennial in the PR field: If you want to stoke any interest in your media pitches, you have to think more like a journalist. But the theory doesn’t always translate into practice.

Social Media Icon Awards Finalists Announced

May 27th, 2014 by

PR News covers all the social media bases with our Social Media Icon Awards. This year’s awards luncheon will take place at the Grand Hyatt in New York, on June 2.