Proper PR measurement starts with an examination of overall goals, and the metrics used to measure success against those goals need to be carefully vetted. Only the ones that show real performance should be selected for use.
Archive: May 2014
Which workplace exchanges do you find to be most difficult? For most people, they’re centered on two things: Personnel and performance. Both of these things straddle the worlds of internal communications and HR, and both are also general managerial challenges. I recently read an interesting column in Business Insider about the toughest conversations you can […]
On Saturday, the restaurant chain aired a 13-hour commercial consisting of a single take of a brisket being smoked at one of its smokehouses in Texas. Call it Yule Log for brisket lovers.
Don’t lose the day job, 50 Cent. The rapper, also known as Curtis Jackson, tossed out the first pitch at Citi Field Tuesday night. If you can call it that. But it was all in good fun, a circuitous reminder for communicators and PR pros on the right way to, er, “pitch.”