Archive: April 2014

#myNYPD Campaign Draws the Wrong Kind of Twitter Engagement

April 23rd, 2014 by

The New York Police Department’s disastrous Twitter campaign is a lesson for communicators in understanding public perception.

Using Social Media as a Digital Life Preserver in Crisis Communications

April 22nd, 2014 by

While new technology allows teams to communicate with external parties quicker and more efficiently, these modes of connection have also come bearing new challenges.

Here’s Why Facebook’s New Ad Network Accelerates a Trend That’s Transforming PR

April 22nd, 2014 by

The effort is designed to boost Facebook’s ad inventory and, at the same time, cater to mobile devices, in which there is less space to display ads.

PR Insider: 5 Ways to Manage Work Overload

April 21st, 2014 by

From delegation to prioritization, here are the top five ways to help you can manage PR overload and become a better steward of your talents for your clients and team.

PR Tips on Getting the Word Out Through a Visual Medium

April 21st, 2014 by

Communicators and PR execs are starting to ramp up their efforts to get their messages out through Instagram and Pinterest. But it’s not easy, considering that both channels are relatively new to public relations, and are visual in nature.

3 Brands Using Earth Day 2014 to Showcase Their Environmental Efforts

April 21st, 2014 by

Earth Day provides a great opportunity for green-leaning companies to invent new ways to showcase and promote their conservation efforts.

Finding Common Ground Between PR and Sales

April 21st, 2014 by

Sales sells stuff and PR promotes brand awareness. This antiquated way of thinking about both sales and PR is changing rapidly because of the rise of our Web-enabled, hyper-connected world and the resulting change in buyer behavior.

Case Study: Augmented Reality Helps Change Perception of Norfolk, Va.

April 21st, 2014 by

Augmented reality has been used in a variety of ways and isn’t limited to just using photographs. It often uses computer-generated imagery layered on top of images, whether they are stationary or moving.

The Peril of Playing it Cool

April 21st, 2014 by

Companies that continue to decline in CoreBrand’s ‘Familiarity’ ranking share a couple things in common: They have a comfortable niche in the market and are failing at raising awareness.

How To Create a Mobile-Friendly Website

April 21st, 2014 by

As more websites recognize this trend and become mobile-friendly, a snowball effect is beginning to take shape. The future is relatively clear: If your website isn’t optimized for mobile users in 2014, you will be left behind.