Archive: April 2014

What Would the NBA Commish Do? How to Manage Stress in a Crisis

April 30th, 2014 by

It’s a matter of scale, of course, but surely there are plenty of communicators and PR pros who can relate to having to deal with a severe crisis (with a lot of moving parts) that could result in severe erosion of the brand or organization.

Twitter’s Not Growing Fast Enough. Why PR Pros Should Care.

April 30th, 2014 by

Twitter’s Q1 earnings report holds an important lesson for communicators about focusing your resources on social media channels.

A Chrome Extension That Fixes Incorrect Usage of “Literally?” That’s Cool. Literally.

April 29th, 2014 by

A programmer named Mike Walker has invented a Google Chrome extension that changes every use of “literally” to “figuratively.”

Browser Flaw Creates Major Communications Challenge for Microsoft

April 29th, 2014 by

It’s a delicate balance for PR pros and communicators: What is your obligation to consumers when your online products and services have been compromised in some way?

Beyoncé, The Time 100, and Leveraging the PR Value of the List

April 28th, 2014 by

When the Time 100 was released last week, our editorial team discussed how we might cover it. The context was its relation to PR, and how communicators could leverage the value of making the list. This list is a PR person’s dream. It’s eclectic and interesting, and it covers a wide variety of human endeavor. […]

Donald Sterling Put the Whole NBA in Crisis Mode. What if You Were His Communications Pro?

April 28th, 2014 by

While the crisis and reputation management boat has almost definitely sailed for Sterling and the Clippers PR team, there are still some valuable lessons to learn from how this story has played out.

Forging the Power of Public Relations and Design

April 28th, 2014 by

What is the headline we want to see in tomorrow’s media? Who are our most important audiences and where will we reach most of them at the right time to radiate our story through the right channels?

Case Study: Wielding Opinion Research to Combat Childhood Hunger

April 28th, 2014 by

In 2012 and 2013, the No Kid Hungry campaign engaged APCO Insight—the opinion research group at APCO Worldwide —to design and conduct opinion research on the perceptions, attitudes and experiences of U.S. public school educators on childhood hunger in their schools.

Making Sure Flat is Not the New Up

April 28th, 2014 by

Smaller PR agencies continue to take it on the chin billings-wise. Part of the problem:
Shops valued between $3 million and $10 million are reluctant to raise their rates.

How Create a Cascade of ‘Multiple Media’

April 28th, 2014 by

As PR Newswire prepares to celebrate its 60th anniversary, I’ve been focused on trends in content spanning six decades. So what’s changed in the last 60 years? How about in the last three years?