Archive: February 2014

What’s Your Brand’s Second-Screen Strategy for the Oscars?

February 28th, 2014 by

When the red carpet rolls out for this Sunday’s 86th Academy Awards, there will be more ways than ever for fans to experience the biggest night for the film industry.

4 Common Mistakes PR Pros Make on Twitter

February 28th, 2014 by

Fully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously.

PR Insider: Building a Successful Risk Culture

February 27th, 2014 by

It’s the job of every PR practitioner to understand their client’s risk environment and operate accordingly.

5 Tips to Using Metrics to Transform Perceptions of PR

February 27th, 2014 by

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived.

Great Lessons in Nonprofit PR

February 27th, 2014 by

Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.

How Should Google Respond after Anti-Glass Attack?

February 27th, 2014 by

For the tech giant, creating the potentially revolutionary product was the easy part. Now comes the hard part—deciding whether or how to help people use it in a society that may not be ready to accept it.

Nonprofit PR Awards: Event PR

February 26th, 2014 by

Winner: U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute Working with PR partner Edelman and event planning partner AgencyEA, the U.S. Holocaust Memorial Museum created a multifaceted, multichannel awareness campaign that ensured its… Continued

Nonprofit PR Awards: External Publication or Report

February 26th, 2014 by

Winner: American Cleaning Institute 2013 Sustainability Report As a nonprofit trade association representing U.S. cleaning product makers and suppliers, the American Cleaning Institute (ACI) uses its Sustainability Report as an opportunity to highlight its  commitment… Continued

Nonprofit PR Awards: Marketing

February 26th, 2014 by

Winner: The Asian Art Museum – Operation: Lost Warrior San Francisco’s Asian Art Museum kicked off its 10th year in its Civic Center location with an exhibition from one of the greatest archaeological discoveries: China’s Terracotta… Continued

Nonprofit PR Awards: PR on a Shoestring Budget

February 26th, 2014 by

Winner: Weber Shandwick with Reboot – Taking a Tech Detox: National Day of Unplugging The American Psychiatric Association considers internet addiction an official mental health disorder. That’s why nonprofit Reboot developed the National Day of Unplugging,… Continued