Nonprofit PR Awards: External Publication or Report

Winner: American Cleaning Institute 2013 Sustainability Report

External Publication or Report_American Cleaning Institute 2013 Sustainability ReportAs a nonprofit trade association representing U.S. cleaning product makers and suppliers, the American Cleaning Institute (ACI) uses its Sustainability Report as an opportunity to highlight its  commitment to fostering and encouraging sustainability across the industry, as well as to provide aggregated environmental metrics data that allows companies to internally benchmark against industry metrics. While many ACI members issue sustainability reports and statements that describe corporate efforts to reduce their environmental footprints, ACI ties hard data from corporations into a report covering overall industry efforts and programs.

A major challenge was ensuring that all ACI members had the opportunity to be represented in the Sustainability Report. In order to provide a comprehensive picture of sustainability efforts across the cleaning products industry and effectively communicate with ACI members and other stakeholders, ACI created both a print and online version of the report, which enabled stakeholders to read the report in their form of choice, and compiled an online flipbook of 32 profiles illustrating how ACI members demonstrate sustainability throughout their companies. This gave all member companies, even those that had not participated in the Sustainability Metrics Program, the opportunity to be represented in the report.

As a result, ACI has seen a 25% increase in the number of companies who submitted metrics in 2013 that will be reported on in 2014—making the 2013 report a successful PR campaign in itself.

The 2013 ACI Sustainability Report has garnered 18 pieces of media coverage for a total of 4,458,253 media impressions. Highlights include articles in Environmental Leader, Earth911, Sustainable Brands, Green Technology World, Green Chemicals Blog and an interview on Green Sense Radio.

Honorable Mentions:

  • Office Depot Foundation  - "Connecting the Dots..." The 2012 Office Depot Foundation Report to the Community
  • Prospectors & Developers Association of Canada’s Core Magazine
  • The American Association for Cancer Research  - Cancer Today
  • United Way Toronto  - It's More than Poverty: Employment Precarity and Household Well-Being

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About Steve Goldstein

Steve Goldstein is editorial director for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

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