Archive: February 2014

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Nonprofit PR Awards: Public Affairs/Issues Management

February 26th, 2014 by

Winner: SKDKnickerbocker for the Respect for Marriage Coalition – The Opportunity for Historic Change: Building National Support for Marriage Equality In December 2012, the U.S. Supreme Court announced that it would hear arguments in United States v.… Continued

Nonprofit PR Awards: Employee/Internal Communications

February 26th, 2014 by

Winner: Allstate Insurance Company  –  Giving Campaign – What do you heart? Since 1996, Allstate and its employees and agency owners have donated more than $87 million to charities across the U.S. through the annual… Continued

Nonprofit PR Awards: Green PR/Marketing

February 26th, 2014 by

Winner: Consumer Electronics Association – GreenerGadgets.org The Consumer Electronics Association’s website GreenerGadgets.org is focused on increasing awareness of electronics recycling and the energy efficiency of electronics, one of the industry’s primary goals. GreenerGadgets.org is an online… Continued

Nonprofit PR Awards: Crisis Management

February 26th, 2014 by

Winner: Airlines for America – Don’t Ground America It was shaping up as the mother of all delays: The Federal Aviation Administration last April notifying Airlines for America (A4A) and airline carriers that furloughs of… Continued

Nonprofit PR Awards: Branding/Re-Branding

February 26th, 2014 by

Winner: Health Partners Plans – Doing It Right  Health Partners, a 30-year-old nonprofit, managed care company, was eager to differentiate itself in the healthcare marketplace. In 2012 the company’s medical plans included Health Partners (a… Continued

Nonprofit PR Awards: Advocacy Campaign and Lobbying Efforts

February 26th, 2014 by

Winner: Weber Shandwick on behalf of the National Women’s Law Center – This is Personal The National Women’s Law Center tasked Weber Shandwick to create an integrated digital campaign to equip women ages 18 to… Continued

Nonprofit PR Awards: Annual Publication or Brochure

February 26th, 2014 by

Winner: Consumer Electronics Association  – CEA 2013 Sustainability Report The consumer electronics industry has been committed to green and sustainable practices for more than two decades. The CEA’s 2013 Sustainability Report, which was released last… Continued

Nonprofit PR Awards: Video and/or Podcast Program

February 26th, 2014 by

National Association of Broadcasters  – OK2TALK: Giving Youth a Voice to Discuss Mental Health  When 1 in 4 teens and young adults feel alone, unloved and isolated because of mental illness, how can a communications… Continued

Nonprofit PR Awards: Social Responsibility

February 26th, 2014 by

Office Depot Foundation  – “Be The Difference. Speak Up Against Bullying” Program  In the spring of 2013, a rare opportunity was presented to the Office Depot Foundation. Office Depot announced a branded partnership with British… Continued

Nonprofit PR Awards: Public Service

February 26th, 2014 by

Schmidt Public Affairs/DaVita – Alonzo Mourning & George Lopez Team Up for Kidney Disease Awareness  To raise awareness about kidney disease and encourage preventative treatment, Schmidt Public Affairs and client DaVita teamed up with NBA… Continued