Archive: February 2014

Esurance’s ad buy was a shrewd play, combining paid and social media which has led to earned media—but not necessarily the kind the insurer wanted.

Brand Citizenship creates a shared sense of responsibility among consumers. Companies that embrace a this model will build long-lasting loyalty and lead their market.

We polled our Facebook and Twitter audiences, asking our readers what a great boss always does. Here are some of the best responses.

CEB research has identified four misconceptions about the corporate brand, which, if addressed, can help you get more of the right people choosing you in the right ways.

Mobile marketing tours are an increasingly popular PR vehicle for brands and organizations that want to move beyond static media tours.

In the last two decades the Internet and electronic communications have revolutionized the PR world. But, perhaps, some of the most profound changes still await PR pros and communicators.

▶ Another Excuse to Banish ‘Spray and Pray’ for Good : Mistargeting your messages is a chronic problem in PR—and it’s starting to get worse. According to the 4th annual consumer survey by social Web

In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.

The ampersand not only is part of the agency’s logo, but indicative of a culture that places a premium on cooperation. That goes for both internal and external purposes.