Archive: August 2013

It’s been a rough week for Facebook COO Sheryl Sandberg’s LeanIn.org, a nonprofit “committed to offering women the ongoing inspiration and support to help them achieve their goals.”

Not all social media platforms are created equal. Each one has its own unwritten rules and regulations.

Video is just about the most shareable content there is. That’s all well and good for B2C brands with vivid products and services to sell, but B2B companies and nonprofits have to dig a little deeper to find stories to tell with video.

AT&T called on German filmmaker Werner Herzog to produce “From One Second to the Next,” a 35-minute documentary focusing on the perils of texting and driving.

What do The New York Times, the Huffington Post and Verizon Wireless all have in common? All three brands have moved from real-time communications to “live” broadcasting—through video.

Content marketing continues to proliferate throughout traditional and digital media, and it has become clear that the practice is not a fad. Brands are now becoming media companies on the fly, which is presenting many new challenges for communicators.

Amidst the turbulence in marketing communications, one area seems a fairly safe harbor for PR professionals: corporate social responsibility (CSR).

When putting together a PR event or promotional stunt, communicators need to consider the law of unintended consequences. The folks at LG didn’t think about that, apparently, when they started a race in Seoul to grab smartphone vouchers hanging from helium balloons, resulting in 20 people being injured and seven sent to the hospital.

A large part of being a PR professional is getting people, whether journalists, consumers or stakeholders, to connect with the content that you’re putting on the page (or the screen). From pitches to press releases, if you can’t captivate your target audience, you’re not doing your job.

A social media rapid response goes awry when Domino’s delivered what appeared to be an automated response to a Facebook compliment.