Most measurement experts recommend foregoing the search for a magic monitoring and analysis tool. Instead, communications pros should develop a methodology—an overall approach that can be modified over time.
Archive: August 2013
Women Weigh in On Biggest Work Obstacles
August 2nd, 2013 by Lucia DavisWomen dominate the PR industry everywhere but the executive level. However, a lack of women in the C-Suite is a problem not isolated to the communication field.
5 Key Tips for PR Pros to Avoid Burnout and Stay Motivated
August 1st, 2013 by Steve GoldsteinKnowing how and when to unplug will be one of the key skills for communications leaders in the coming years, says Greg Swan, SVP of digital & interactive for Weber Shandwick.
Be Happy, Work Hard: PR Pros’ Advice to Former Selves
August 1st, 2013 by Lucia DavisEven though Cher didn’t famously belt out, “If I could turn back time…” until the 1980s, the desire to go back and fix the mistakes of your youth has been around since time immemorial. We took to the PR News Facebook page to ask what advice communications professionals would give to their 21-year-old selves.
Video Killed the Video Star: When Does Quantity Trump Quality?
August 1st, 2013 by Evan ZallThe multimedia floodgates are open, and for good reason. Audiences are eager for short, playable, sharable content, and the playing field of PR has evolved alongside it.