PR pros now spend a lot of their time navigating the social media terrain. They post tweets, distribute pictures on Instagram and create six-second video clips for Vine. Whew. While those skills certainly hold value for communicators, they may not be the essential element for career advancement.
Archive: August 2013
3 Things You Might Not Know About Foursquare, But Should
August 22nd, 2013 by Caysey WeltonFoursquare is undergoing a transformation from a social gamification network to a hyper-local information hub. And its new strategy to integrate crowdsourcing should make the transition much easier for the company.
3 On-Point Ways to Make Sure Executive Quotes Are On Point
August 22nd, 2013 by Matthew SchwartzIt’s a common mistake in PR: including executive quotes that derail the overall message and cause reporters to toss your press release into the circular file. But it doesn’t have to be that way.
Social Media and Public Relations Begin With Strategic Planning
August 22nd, 2013 by Deirdre BreakenridgeIf you were to Google “social media and public relations strategy,” millions of articles, blog posts, videos and other resources would pop up on this popular subject. Journalists, new influencers and well-known authors continue to write on this topic.
Leonard’s Tips on Quality Writing Go Viral
August 21st, 2013 by Matthew SchwartzThe great mystery writer Elmore Leonard passed away yesterday. The Internet lit up. And interestingly, it was as much about his tips for great writing as it was for his brilliant work.
3 Tips for PR Pros Getting Into Media Buying
August 21st, 2013 by Lucia DavisIn yet another new discipline to add to their wheelhouse, PR agencies are starting to get into the media buying space. PR News spoke with Matthew Browher, senior VP, digital strategist at Ketchum, who provided the following three tips for PR pros looking to adapt media buying practices.
9 Words to Avoid Saying Today
August 21st, 2013 by Diane SchwartzWhen I was a child, my mother always corrected me when I used the word “uh” and “like,” as in the sentence, “Uh, I am not sure, like I really want to do this but I don’t know how.” I have made up that sentence for great effect (hopefully) to illustrate how uneducated one can […]
Use of Visual Elements Lags in PR Communications
August 20th, 2013 by Matthew SchwartzDespite the ongoing proliferation of visual elements throughout the media, the use of multimedia in PR remains a mixed bag, according to an exclusive survey by PR News and PR Newswire.
3 Brand Examples to Follow on Pinterest
August 20th, 2013 by Lucia DavisPinterest is a social media platform that can be difficult for brands to penetrate. Dominated by “DIY” and digital dream house wish lists, companies trying to break into the space need to be innovative. You can’t just pin a snapshot of your latest product and call it a day.
Things a New A.E. Should Not Assume About Client Relationships
August 20th, 2013 by Arthur Solomon, AcmeGood client relations are just as important as good results (often more so) in your quest to climb the agency ladder.