Archive: August 2013

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Does Your Content Pass the ‘So What’ Test?

August 9th, 2013 by

With the deluge of data rushing at journalists on a daily basis, there’s a key question you should ask before you send along that press release: So what? If your latest “news” doesn’t have a satisfying answer to that question, you may as well send it to the abyss.

PR News Shines Spotlight on Top Work by PR Agencies

August 9th, 2013 by

PR News’ PR Agency Elite Awards recognize agencies in 23 practice areas, such as branding, business to business, community relations, crisis management, digital/social media, internal communications, media relations, mulitcultural PR, nonprofit/association and reputation management. All of the finalists will be celebrated at a luncheon on Sept. 10, 2013 at the Grand Hyatt in New York.

How to Get Your Press Release Quotes Used by the Media

August 8th, 2013 by

A great quotation can be the perfect bait for a journalist and, as New York University’s Don Bates says, “because they’re someone’s ‘own’ words, editors will almost never edit them except to correct a grammatical error.”

Google Debuts In-Depth Articles (Another Chance to Boost Your SEO Efforts)

August 8th, 2013 by

Google is launching a new feature that will display three in-depth authoritative articles that will complement search. Sources can vary depending on search topic.

Note to PR Pros: The 65-and-Older Set is the Fastest-Growing Social Media Demographic

August 7th, 2013 by

A recent Pew study shows that the demographics of social media users are changing quickly. The number of users has risen to 72%, a total that is up 5% from last year, and 64% since Pew began tracking it in 2005.

The Children’s Place Needs to Grow Up

August 7th, 2013 by

The Children’s Place has removed a controversial T-shirt from its stores after a backlash on social channels. But the real question for The Children’s Place is how can the company be so out of touch with its customers?

‘A-Rod’ At the Bat: Swing and a Miss?

August 6th, 2013 by

Alex Rodriguez faced a pretty tough pitch last night, but it had nothing to do with returning to the baseball diamond after several months on the sideline.

The Power of PowerPoint as a PR Tool

August 6th, 2013 by

Did you know that PowerPoint is used at an estimated frequency of 350 times per second? With that statistic in mind, how many meetings have you sat in while three (or more) colleagues huddle around the clicker, trying to bring up the right slide?

Bezos Letter Announcing Purchase of the Post Holds Some Lessons for PR Pros

August 6th, 2013 by

Amazon founder Jeff Bezos just added a new chapter to his already formidable legacy. The Internet tycoon on Monday announced that he will buy the Washington Post for $250 million, ending the Graham family’s 80-year ownership of the daily newspaper.

When Starting Your Own PR Shop, Sweat the Small Stuff

August 6th, 2013 by

When I started my public relations agency 15 years ago, I knew it wasn’t going to be successful overnight. For those considering opening their own agency I offer the following advice.