Archive: May 2013

PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.

Nearly three dozen people weigh in on the question, What’s the best career advice you were given?

How do you become a strong brand, too, with a story that others want to tell? By leading with “why you do what you do.”

Rainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled.

Great communicators are usually great writers, and great writers create great PR.

Like many CEOs, Iron Man alter-ego Tony Stark could use some media training.

In ‘Iron Man 3,’ there’s a scene featuring a reporter shoving his iphone in Tony Stark’s face asking him to make a public statement to his enemies.  Stark stares into the iphone, makes his superhero threat, then throws the reporter’s…

Hilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well.

Forbes recently released data from its 2013 Most Reputable U.S. Companies report.

He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the