Archive: May 2013

Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.

The next shiny new thing in social media isn’t necessarily a slam dunk.

Brevity is the soul of wit, don’t you know. Try and infuse a little humor into the memo and, don’t get bogged down with statistics from the spreadsheet.

Communicators must learn to work well behind the borders of their department. Here’s how.

Two thirds of small businesses plan to invest as much — or more — on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010.

The exhibition game was successful because it possessed an “air of authenticity,” which hockey fans could appreciate.

Last summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service.

Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.

Earlier this week I noticed this tweet from Business Insider’s Henry Blodget: “RT ‪@SullyCNBC: I’ve interviewed many successful people over the years. Many began with nothing. ALL shared one trait—optimism.” Blodget, of course, was retw…

The power of a positive outlook works wonders in communications.