Archive: May 2013

With everything from Klout scores to Twitter followers, the need to feed the content beast has seldom been greater for senior business leaders.

From the smallest to largest agencies, as well as corporate communications departments, internship programs are a common part of public relations.

It’s a chronic problem in PR and communications: Employee training. Despite the dizzying number of disciplines that are now being foisted on communicators—ranging from the ability to think strategically to how to leverage social channels—PR training remains the industry’s Achilles’ heel.

You may think you’re in communications, but you’re really in inbox management.

In acknowledgement of this morning’s job news, here are five career tips we gathered from industry experts at several PR News’ events and conferences.

After a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers.

The soda brand gets hammered for promoting racial stereotypes and glorifying violence against women. Was the brand’s PR team out of the loop?

We asked this year’s PR News Measurement Hall of Fame inductees to paint broad strokes on the state of PR measurement.

Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.

Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.