Archive: May 2013

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.

Follow up with a thank you note after an interview to make the right impression

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.

Here are words of wisdom from five powerful ladies to inspire you today.

A PR gig in the sports field holds a lot of appeal. But so, too, does the idea of working in PR for a yoga company or even being the press secretary for the president of the United States. Dream big, communications pros.

Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.

They may be hard to measure, but these areas count for some of the increasingly important skills of communications.

Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.

Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency.

You’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off the grid. But you’re still hopeful, especiall…