Archive: May 2013

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Measurement Conference: Understanding the “What, Why, Who and How” of Measurement

May 20th, 2013 by

Here’s an overview of the May 15 Measurement Conference in Washington, D.C.

The No. 1 Way to Avoid Typos

May 20th, 2013 by

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.

What PR Pros Need to Know About Tumblr

May 20th, 2013 by

Yahoo agrees to purchase blogging site for $1.1 billion. Now the question for the Web giant is how to make money off the social platform.

Deploying Online Market Research To Spark Better Media Relations

May 20th, 2013 by

Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.

Along With Rise of Big Data Comes Risk of ‘Leakage’; Sure, It’s Not Sexy, But Senior Executives Prefer LinkedIn

May 20th, 2013 by

When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals

Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven Report

May 20th, 2013 by

Skiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.

Melding Your Offline and Online Communications

May 20th, 2013 by

As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.

Reach Non-Wired Employees

May 20th, 2013 by

We now have more ways to connect internally than we sometimes know how to use. Still, our non-wired employees are as hard to reach as ever.

Heed Murdoch’s Warning with These Facebook Alternatives

May 17th, 2013 by

Here are three under-the-radar social networks that are gaining traction. Get to know them now in case Murdoch’s prediction becomes a reality.

You’re Graduating With a Degree in Communications. Now what?

May 17th, 2013 by

The 5 things you need to do (or have already done) to land full-time work in communications.