Archive: May 2013

François Baird, Africa chairman of Edelman and the founder of Baird’s Renaissance, talks to PR News about how to do business in the African continent.

We’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might be useful to reflect on what a journalist looks for in P…

“Model firms,” according to StevensGouldPincus, have been able to hold professional staff salaries well under half of total net revenue.

Here are five PR tips on producing the best content marketing for your company.

The Foundation enlisted APCO Worldwide to help in the cause, which included conducting extensive research to building a brand that galvanized American mothers to join the fight against vaccine-preventable

PR and IR execs have traditionally had a tenuous relationship. But that may be changing, albeit slowly.

The use of social media just got a little more relevant—and risky—for publicly traded companies.

The SPI, or the world’s newest reporting standards on social and environmental reporting, is being introduced to countries and their governments.

Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.

Consumers will pay more for a product if the brand offers an interactive experience. Gen-Yers say they plan to increase their savings over the next year.