1. B2C content marketers deploy an average of 12 tactics to distribute their content. (p. 1)
2. Press releases allow PR pros to tell their brand’s story—but the writing has to be eloquent. (p. 1)
3. Daniel Wordsworth of the American Refugee Committee will keynote at PR News’ Nonprofit Awards luncheon on March 11 in Washington, D.C. (p. 2)
4. Showing an official hashtag at the beginning of a TV show can boost the social conversation by two-thirds. (p. 5).
5. Small-business owners tapped LinkedIn as the tool with the most potential to help their companies. (p. 5)
6. Early PR returns from Century 21’s Super Bowl ad effort: 700 million media impressions. (p. 7)
7. Collaboration across businesses speeds the understanding of key issues and competitors. (p. 10)