It’s not easy to do more with less, but that’s exactly what nonprofit PR professionals do—year after year. This is why PR News honors the top nonprofit PR campaigns and the people behind them. This year’s awards features 24 categories, plus the much-anticipated Association/Nonprofit Team of the Year and Nonprofit Communicator of the Year awards. Below we present our Nonprofit Awards finalists—congratulations to all of them. The winners will be announced at the Nonprofit Awards luncheon on March 11 at the National Press Club in Washington, D.C. Daniel Wordsworth, president and CEO of the American Refugee Committee (winner of the 2012 Peter F. Drucker Award for Innovation), will deliver the luncheon keynote, titled “Use Campfire Stories Instead of Elevator Pitches for Your Nonprofit.” For event information, visit prnewsonline.com/awards/nonprofit2013-finalists.html. For sponsorship opportunities, please contact Diane Schwartz at [email protected].
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| Counterpart International’s Crafting a Better Future for Guatemalans campaign earned a Video nomination. |
Association/Nonprofit Team of the Year
• Clapp Communications/Volunteers of America Chesapeake • UN Foundation’s Public Affairs Team, United Nations Foundation
Nonprofit Communicator of the Year
• Allison Barber, Western Governors University Indiana • Leon Rubin, Office Depot Foundation/JKG Group
Advocacy Campaign and Lobbying Efforts
• Crawford Strategy • Jumpstart • Nyhus Communications • Solomon McCown & Company
Annual Publication or Brochure
• ASCD • Broadhead + Company • Counterpart International Inc.• National Association of Insurance Commissioners • United Nations Foundation
Branding/Rebranding
• Florida Realtors • #GivingTuesday Communication Team • IES Abroad • Longwood Gardens • Society of Teachers of Family Medicine
Corporate/Nonprofit Partnership/s
• Bank of America Corporation • Dosomething.org • The Marcus Group • Simantel Group
Digital PR and Marketing
• American Psychological Association and Vanguard Communications • Burson-Marstellar • JPA • PBS • Powell Tate • Washoe County School District
Email Newsletter/s
• Ronald McDonald House Charities of Central New York • Wiley
Employee/Internal Communications
• Pentagon Force Protection Agency • Piedmont Healthcare
Event PR
• American Society of Clinical Oncology • American Society of Landscape Architects • Croplife America • dashTHIRTYdash • Henson Consulting Inc.
External Publication
• America’s Wetland Foundation • Cause Communications • The Nature Conservancy • NYU Langone Medical Center • Office Depot Foundation/JKG Group
• Dosomething.org • Fenton • Ogilvy PR • Powell Tate • United Nations Foundation
Fundraising
• Carmelita Group • Florida Realtors • Henson Consulting Inc.
Green PR
• Brunet-García Advertising & P.R. • Keep a Breast Foundation • Oklahoma Municipal Power Authority (OMPA) • Weber Shandwick
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| The Carmelita Group’s #IAM campaign, featuring recording artist Carolyn Malachi, is a Fundraising category nominee. |
Marketing
• Burson-Marsteller • National Association of Insurance Commissioners • PearlPoint Cancer Support
Media Relations
• Fleishman-Hillard and St. Baldrick’s Foundation • Global Strategy Group • The Nature Conservancy • Singer Associates Public Affairs/Public Relations • U.S. Olympic Committee • Weber Shandwick
Member Communications
• American Society of Anesthesiologists • National Beer Wholesalers Association • Ogilvy Public Relations Worldwide and Blue Cross Blue Shield
PR On a Shoestring Budget
• 4GreenPs •#GivingTuesday Communication Team • Rasky Baerlein Strategic Communications • Henson Consulting Inc. • Weber Shandwick
Press Release
• American Society of Anesthesiologists • Impact Public Affairs • National Beer Wholesalers Association • Singer Associates Public Affairs/Public Relations • Strategic America
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| Henson Consulting’s outreach for Chicago’s Harris Theater for Music and Dance and the Paris Opera Ballet earned a PR on a Shoestring nomination. |
Public Affairs/Issues Management
• America’s Wetland Foundation • Brunet-García Advertising & P.R. • International Council of Shopping Centers with Finn Partners • The Johnson Foundation at Wingspread and Outreach Strategies • Singer Associates Public Affairs/Public Relations
Public Service
• Kaiser Permanente • National Adoption Day Coalition and Paul Werth Associates • National Association of Insurance Commissioners • Ogilvy Public Relations Worldwide
Social Media
• American Heart Association • American Society of Landscape Architects • Ogilvy Public Relations • United Nations Foundation
Social Responsibility
• The Allstate Foundation and Zeno Group • Brunet-García Advertising & P.R. • Carmelita Group • Henson Consulting
Twitter Communications Campaign
• ASCD • LRF Ed Forum Twitter Chat • United Nations Foundation
Video
• Counterpart International • Dixon Schwabl • Ogilvy Public Relations Worldwide
Web Site
• CropLife America • FreeEnterprise.com • NACHA — The Electronic Payments Association • PBS