Archive: February 2013

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Biggest Take for PR Execs who Tuned into the Oscars

February 25th, 2013 by

The Oscars provide an unintended lesson for PR execs to keep their awards programs (relatively) short and sweet.

NASCAR’s Yanked YouTube Video Sparks Some Questions for PR Execs

February 25th, 2013 by

A horrific crash a fan’s removed YouTube clip shows battle between copyright and fans sharing their experiences on social media.

How To Maximizing Surveys to Create News And Strategically Generate Publicity

February 25th, 2013 by

Surveys have been a mainstay in public relations because they are tried and true, and most important, when done right they are newsworthy. A well-thought-out survey can help reveal new information, expose the

Ethics Quiz (What to Ask Yourself Before You Act)

February 25th, 2013 by

Most of us believe or want to believe that we are ethical and in most cases the belief is valid. Very few of us wake up in the morning with the pronounced intention of cheating, lying and stealing. Yet

PR News to Honor the Best in Nonprofit Communications

February 22nd, 2013 by

Nominees in 26 nonprofit communications categories will gather on March 11 at the National Press Club in Washington, D.C.

3 Tips for PR Pros Working in the Pharmaceutical Field

February 22nd, 2013 by

Despite operating in a highly regulated industry the onus is on public relations execs to develop a social-media presence.

You’ve Been Hacked: What’s Your Company’s Comms Plan?

February 22nd, 2013 by

In light of the recent string of online hackers usurping brands’ social media accounts (Burger King and Jeep, in particular), we want to know how your organization is primed to handle such a situation.

Communicators Split on Taking a Cruise for Their Next Vacation

February 22nd, 2013 by

In the wake of the Carnival triumph debacle, would you want to take a cruise for vacation? We got some decidedly mixed results from the PR crowd.

Editor’s Pick: Video of the Week (2/21)

February 21st, 2013 by

In this video, the Council of PR Firms avoids the talking-head approach that’s endemic to online videos targeting the business sector.

Pending Change for Pinterest: What’s in it for Public Relations Pros?

February 21st, 2013 by

Pinterest is certainly open for business, and has just raised $200 million in funding.