▶ Hospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor’s Brand Satisfaction index. St. Jude’s Children’s Research Hospital, well known in digital circles for its quality online properties, beat out Facebook and Google for the greatest number of loyal Facebook fans.
To be eligible for the list, the brand page had to have at least 50,000 fans and a minimum of 300 consumer surveys completed about the brand. Here’s the top 10 on the list:
1. St. Jude Children’s Research Hospital
2. Facebook
3. Google
4. Walt Disney World
5. ALDI USA
6. Xbox
7. Starbucks Frappuccino
8. Google Chrome
9. Duncan Hines
10. Adobe Photoshop
Source: LoudDoor
▶ It’s Getting Personal: The purchase process is getting more personal than ever before, said a study by About.com and Lattitude. Of 1,600 adult consumers, 79% indicated that their relationship with brands was more personal than ever, turning the traditional “identifying a need, exploring options and purchasing” process on its head. Other findings include:
• Nearly three-quarters (73%) of respondents said that the path to purchase is more complex and less direct than it used to be.
• Shopping is more about the purchaser than it is about the purchase, as 68% of respondents said, “It’s more about me, what I’m feeling or needing.”
• A majority (83%) of respondents said their path to purchase may involve a greater number of “stops,” but it takes less time overall than it used to.
Source: About.com/Lattitude
▶ Hispanics Take to “Social Care”: When it comes to social media, more and more consumers are looking to social networks to stay in contact with and receive customer service from their favorite brands (known as “social care”). However, one demo stands out more than others: Hispanics. According to new data from NM Incite, 57% of Hispanics have turned to social media to ask a question about a brand or report complaints/issues with products compared to 47% of the general population. Other findings include:
• 19% of Hispanics turn to social care daily, and 30% weekly.
• Hispanics are 25% more likely to prefer social care to traditional customer service methods than the general population.
• Hispanics are 21% more likely to recommend a brand after a social care experience than other demographics.
Source: NM Incite
Source: Simply Measured
Snapshot: Instagram Brand Use Grows
Accentuating the visual is in, as demonstrated by this Simply Measured snapshot (created exclusively for PR News). Nearly 50% of the Interbrand 100 have Instagram accounts, with 41% of those brands posting photos one or more times per week. About a quarter of the brands have 10,000 or more Instagram followers.