1. A nonprofit’s “overhead ratio” is often the most scrutinized metric by leadership and the public alike. (p. 1)
2. To build buzz for the Feb. 24th Academy Awards telecast, fans are getting up close and personal with the Oscar statue. (p. 1)
3. To help simplify complex content, leverage subject-matter experts within your organization. (p. 2)
4. St. Jude’s Children Research Hospital topped several big corporate brands for the most loyal Facebook followers. (p. 3)
5. The Ritz-Carlton extended the reach of its concierge staff by offering guests tips about local landmarks via Foursquare. (p. 4)
6. LinkedIn is a proven event PR outreach vehicle for B2Bs. (p. 7)
7. Reporters often prefer to talk with leaders who can discuss a broader societal issue and industry trends. (p. 8)