A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change.
Archive: January 2013
Reputation and the News Media: 5 Research-Driven Insights
January 22nd, 2013 by Matthew RagasDePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.
Facebook in 2013: Move Away From Number of ‘Likes’
January 22nd, 2013 by Scott Van CampKrisleigh Hoermann, who will present at PR News’ Digital PR Next Practices Summit on Feb. 27 in San Francisco, says it’s time to go deep with Facebook engagement.
Beyond Impressions: 8 Tips for Measuring Your Media Relations Efforts
January 22nd, 2013 by Bill MiltenbergAllyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.
Internet Content Drives Consumer Decisions
January 21st, 2013 by PRNEWSIn 2012 online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information, according to Cisco’s Catch-and-Keep report. The influence of social media and store… Continued
Seven Things You Will Learn in This Week’s Issue of PR News
January 21st, 2013 by PRNEWS1. Three-quarters of young adults would seek employment with a company that supports a social cause. (p. 1) 2. A Paradisus Resorts Facebook contest encouraged fans to post images of their romantic moments. (p. 1)… Continued
With CSR in the Mainstream, Companies Look to Leverage Employee Volunteers
January 21st, 2013 by Scott Van CampWith social activism more popular than ever with the younger workforce, companies are turning to volunteerism to push their CSR agendas.
Tip Sheet: For an Ownership Culture, Pass the Pronoun Test
January 21st, 2013 by Liz GuthridgeNo trick grammar quiz, the pronoun test is a simple diagnostic tool to help assess the health of an organization.
Quick Study: Analog Catalogs Had Big Influence on Holiday Shoppers; Nature of Brand/Consumer Attachment Probed
January 21st, 2013 by PRNEWSâ–¶ Holiday Shoppers Influenced More By Paper Catalogs: Here’s some food for PR campaign thought—paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms. According to Baynote’s December 2012 Holiday… Continued
As Social Media Evolves, Facebook May Hold the Most Promise for the Future
January 21st, 2013 by Matthew SchwartzFacebook allows consumers to help shape a brand’s narrative. What could be better than that?