Archive: January 2013

A slighted Subway customer posted a photo of his 11-inch sub on the chain’s Facebook page, which traveled all the way to the cover of the New York Post.

An informal poll on our Facebook page strikes a nerve. Do you concur with some of the responses?

Andy Smith, co-author of "The Dragonfly Effect" and morning keynote speaker at PR News’ Feb. 27 Digital PR Summit in San Francisco, advises organizations of all stripes to formulate a single goal for all social media activity.

With data an increasingly important element of marketing communications, PR folks may feel like they’re starting to drown in numbers. So one more shouldn’t hurt. But this number is likely to have a much bigger impact on the ability of communication…

Large numbers of adults don’t really understand how Facebook and Google make money.

Daniel Edelman, the founder the of the world’s largest PR agency, was a pioneer in the field of marketing communications.

Experts say all new aircraft go through growing pains, but after a serious of problems with its highly touted Dreamliner, at what point does Boeing go into PR crisis mode?

While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.

Before PR execs embark on a content-marketing strategy, they first need to understand the actions of their audiences.

Who can forget the photo of President Obama and prominent members of his administration anxiously watching monitors while the assault on Osama Bin Laden’s hideout in Pakistan went on in real-time. Now it seems that brands are having their own &#8…