Working with industry analysts gives PR pros valuable insight that helps build successful communications programs.
Archive: January 2013
The Armstrong Interview: What He Didn’t Say
January 18th, 2013 by Diane SchwartzIt was with a heavy dose of predictability that the country waited to hear Oprah interview Lance Armstrong on Thursday night. We knew he was going to admit that he was doping. He prepared the world for this weeks ago, though there was speculation that …
[Infographic] Can PR Pros Nudge Their CEOs Toward Sociability?
January 18th, 2013 by Scott Van CampCEOs get more comfortable in front of the camera, but are still skittish about jumping into social media, according to a new study by PR agency Weber Shandwick.
To Armstrong, It’s Still All About Lance
January 18th, 2013 by Karen FriedmanMedia trainer Karen Friedman scores Lance Armstrong’s interview with Oprah Winfrey, and on most counts the disgraced cyclist failed to make the grade.
Editor’s Pick: Video of the Week (1/17)
January 17th, 2013 by Bill MiltenbergIn this video from February 2012, the late Daniel Edelman discusses the value of PR and the future of the business.
Recalling Daniel Edelman: 4 Lessons Learned From a PR Titan
January 17th, 2013 by Ned Barnett, APRNed Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.
Poll: The Proverbial Follow-Up: Help or Hindrance to PR Pros?
January 17th, 2013 by Bill MiltenbergWe’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy.