Version 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them.
Archive: January 2013
New Year’s Resolutions that PR Pros can Actually Keep
January 2nd, 2013 by Scott Van CampLet’s face it. New Year’s Resolutions more often than not don’t quite work out. Such resolutions (finish Robert Caro’s latest tome on Lyndon Baines Johnson or hit the gym more frequently) may last a few weeks or months into the New Year, but th…
Energy Drink Industry’s Latest Crisis: Time to Go On Offense?
January 2nd, 2013 by Scott Van CampA New York Times article should serve as a wake-up call to an industry already under intense scrutiny.
From Hotel Gansevoort to GE, 5 Instagram Tips From Range of PR Pros
January 2nd, 2013 by Bill MiltenbergIf you can answer the following four questions about whether Instagram is a good fit for your brand, then these five different PR pros can help you with your photo efforts.
Riding the Social Web to Make Better Waves With Reporters
January 2nd, 2013 by Matthew SchwartzUnderstand the needs of journalists just as you would of your customers, says Digital PR Summit speaker Jake Gasaway of San Francisco-based start-up Stitch Labs.