1. Three-quarters of young adults would seek employment with a company that supports a social cause. (p. 1)
2. A Paradisus Resorts Facebook contest encouraged fans to post images of their romantic moments. (p. 1)
3. Industry analysts are market visionaries and must be engaged peer-to-peer. (p. 2)
4. In 2012, paper catalogs influenced in-store and online holiday retail purchases more than social media platforms. (p. 3)
5. Dell employees who volunteer for 10 or more hours each business quarter receive a $150 cause card to redeem in the Dell Make a Difference online community. (p. 6)
6. Texas Instruments’ Facebook engagement has risen 140% in the past year. (p. 7)
7. First-person pronouns used across an organization marks a culture of ownership. (p. 8)