Archive: January 2013

Katie Couric sat down with Manti Te’o to get his take on the story involving his fictitious girlfriend.

In 2012, online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information.

Pin the things you’d want in your ultimate workspace to win entry to PR News’ Jan. 30 Pinterest Webinar—a $379 value.

Los Angeles International Airport’s $4 million spend on PR contract has drawn the ire of city officials. This begs the question: Does PR need some PR of it’s own?

The latest Edelman trust study finds that fewer than one in five people believe a business or governmental leader is telling the truth.

Is your Fear of Missing Out (FOMO) flaring up? Are you anxious because all your friends are hanging out and you are at home scarfing down the last spoonful of Ben & Jerry’s? Or perhaps you have FOMO because you haven’t tweeted in three hours or…

Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.

Even in 2012 paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms.

The National Labor Relations Board is calling out brands like GM, Costco and Target for "unlawful" social media rules regarding employees.

A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.