Archive: January 2013

A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change.

DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.

Krisleigh Hoermann, who will present at PR News’ Digital PR Next Practices Summit on Feb. 27 in San Francisco, says it’s time to go deep with Facebook engagement.

Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.

In 2012 online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information, according to Cisco’s Catch-and-Keep report. The influence of social media and store… Continued

1. Three-quarters of young adults would seek employment with a company that supports a social cause. (p. 1) 2. A Paradisus Resorts Facebook contest encouraged fans to post images of their romantic moments. (p. 1)… Continued

With social activism more popular than ever with the younger workforce, companies are turning to volunteerism to push their CSR agendas.

No trick grammar quiz, the pronoun test is a simple diagnostic tool to help assess the health of an organization.

â–¶ Holiday Shoppers Influenced More By Paper Catalogs: Here’s some food for PR campaign thought—paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms. According to Baynote’s December 2012 Holiday… Continued

Facebook allows consumers to help shape a brand’s narrative. What could be better than that?