Archive: October 2012

Small agencies can enjoy flexibility and a different type of talent cultivation compared to their large counterparts. They also require fearlessness and tenacity.

Discussing politics with your "friends" online may be a no-no, but there are ways organizations can still effectively engage consumers on social media.

A Bizrate study of U.S. shoppers who made online purchases in August shows that people like Pinterest for a number of reasons. Keep in mind, however, the study also found that 55% of Facebook’s audience… Continued

1. Be ready for change: The typical career span of a CEO is 41 months, or 3.4 years. (p. 1) 2. Nearly 50% of consumers have no specific brand in mind when they search on… Continued

Today “content creation” is the latest, greatest phrase heard ‘round the digital world. But much like a tree that falls in the forest, does content that social media users never see really exist? Well, it… Continued

As the father of 12- and 8-year-old daughters, most of my movie-going time these days is spent either watching something animated or the latest riveting flick featuring Justin Bieber or Katy Perry. One of my… Continued

CEOs have a short shelf life—41 months, to be exact—which means it’s likely a PR pro will deal with change at the top.

â–¶ Financial Industry Still Faces Negativity: The Wall Street Reputation Study, launched by Makovsky and released in Oct. 2012, surveyed communications and marketing executives at financial services companies to determine the challenges they face and… Continued

Silicon Valley PR pros discuss discuss advice that all communciators can take to heart.

The photo-sharing network has created a solution that makes it more integrated with Twitter.