Archive: October 2012

It’s that time of the month: when a campaign goes viral and everyone is abuzz about the surprising creativity and through-the-roof consumer engagement of an under-the-radar product or news item. There is no escaping this phenomenon, so we might as we…

If you’ve been called in for a second interview, congratulations. now take note of the following tips so you can land that job you’re after.

The key to writing a great tech press release is explaining the benefits of a piece of hardware or software.

Trying to game Yelp’s review system or paying for fake reviews will now earn a company a label that identifies them as cheaters.

Havas PR’s Colleen Cleary discusses how traditional media outreach is still a major factor in driving social media conversations.

Following the latest debate, the Governor’s "binders full of women" remark has taken on a life of its own — and not in a good way.

As communicators are constantly on the go, there are apps available to make the job easier when communicators are away from the office.

In 2013 Newsweek will become the all-digital Newsweek Global, and must rely on its core brand values during the transition.

Connecting with the media on Twitter requires conversation and engagement, says Hilton’s Chris Brooks, a featured speaker at PR News’ Media Relations Conference.

With the doping allegations intensifying, Armstrong’s major supporters waver in their support of the once-beloved cyclist.