1. Be ready for change: The typical career span of a CEO is 41 months, or 3.4 years. (p. 1)
2. Nearly 50% of consumers have no specific brand in mind when they search on their desktop or smartphone. (p. 2)
3. To get inspiration on what to buy, people prefer Pinterest over Facebook, 70% to 17% respectively. (p. 3)
4. Subway and Dunkin’ Donuts are the “simplest” brands in a Brand Simplicity Index. (p. 3)
5. MassMutual’s biggest PR challenge after a tornado hit its hometown: Striking a balance between sensitivity and brand messaging. (p. 5)
6. Twitter has a team of three communicators that works on content and storytelling. (p. 7)
7. Informative posts and lively conversation has made Facebook’s Engineering Page a recruiting juggernaut, with 700,000+ likes.