Archive: October 2012

We’ve highlighted organizations that are using their brand power to help those who are recovering from Hurricane Sandy.

Some apparel brands linked themselves to the deadly hurricane, with largely disastrous social media results.

PR News has compiled a list of useful Twitter feeds to keep you up to speed on the storm’s aftereffects.

Warning: A press release has been deemed as promotional in a court of law, which could result in a lawsuit. Late this week I received one of Michael Lasky’s law alerts, and it really got my attention. Lasky, an attorney at Davis & Gilbert LLP…

United States is the only nation in the Top 10 to improve on its reputation from 2011 to 2012.

The mobile photo editing app is fast becoming a major conversation platform among PR pros, and a way to reach journalists.

With engagement the name of the PR game, calls to action are critical to getting the conversation going with an audience.

In this election season, companies who coerce their employees to vote for one candidate or the other are playing with fire.

1. In Sept. 2012, photo editing and sharing platform Instagram amassed more visitors than Pinterest. (p. 1) 2. Almost half (46%) of business leaders think ad agencies are struggling to incorporate a more digital platform.… Continued

As ethics become more pervasive in Corporate America, here are five tips from an ethics expert for "doing what is right."