â–¶ Does This Mean More PR? Corporate America is questioning the return on its advertising investment, finds a study by Avidian Strategies. The survey of 1,900 business leaders in marketing and media also reveals that… Continued
Archive: October 2012
PR Opportunities vs. Opportunism in a Natural Disaster
October 29th, 2012 by jhudsonPR pros are wired to act on any news opportunity on behalf of their clients or organization—even during a hurricane.
Nine Tips for PR Pros Working From Home During #Sandy
October 29th, 2012 by Bill MiltenbergHurricane Sandy has ravaged the East Coast, but don’t let her destroy your productivity as a PR professional working from home.
For High-Tech PR & Marketing, Company Size (and History) Matters
October 26th, 2012 by Steve GoldsteinAttendees at the sixth annual High-Tech CMO Roundtable, co-sponsored by Arketi Group and PR News, said they’re devoting more time to content marketing and social media, but have different experiences getting senior-level buy-in.
Brand and Corporate Reputation Converge at Critical Issues Forum
October 26th, 2012 by Bill MiltenbergAt the Council of Public Relations Firms’ 2012 Critical Issues Forum, thought leaders discussed the importance of integrating brand and reputation.
3 Change Management Tips for the NY Times
October 26th, 2012 by jhudsonManaging the communications around a management change is never easy—and the job just got a lot harder for the New York Times.
NASCAR Shifts Into High Gear With Integrated Communications
October 26th, 2012 by jhudsonPR News Media Relations Conference speaker David Higdon takes us under the hood for a look at the revamping of NASCAR’s communications efforts.
The OHIO Rule: Only Handle It Once; Easier Said Than Done.
October 25th, 2012 by Diane SchwartzHow many emails do you open every day that you choose not to respond to, saying to yourself, “I’ll get to that later”? How many papers, magazines, memos come across your desk that you put in a pile to read later? Worse yet, how many conversatio…
Public Negativity Is Big Roadblock for Financial Industry
October 25th, 2012 by Scott Van Camp78% of marcom professionals at financial services companies say negative public perception is the biggest roadblock in rebuilding reputation.
Election ’12: Trump Announcement Small, But PR Lesson Huge
October 25th, 2012 by jhudsonThe "big" announcement from Donald Trump about President Obama succeeded on one important level—it got serious media attention.