Archive: October 2012

For the first time, Pinterest cracked the Top 50 most-viewed sites list, giving pause to PR pros who may be thinking about decreasing their efforts on the visual social platform.

On the eve of She’s the First’s second annual Tie-Die Cupcake Bake-Off, founder Tammy Tibbetts shares social media tips for nonprofits.

On the eve of She’s the First’s second annual Tie-Die Cupcake Bake-Off, founder Tammy Tibbetts shares social media tips for nonprofits.

Facing an FDA investigation into the safety of its energy drink, plus a lawsuit involving the death of a 14-year-old girl, Monster Beverage defends its reputation by circling the wagons.

The director of digital marketing and communications uses a mix of Facebook tactics to keep PBS top of mind with the media and and with fans.

Your organization already has a foundation of content that can be developed for visual storytelling—you just have to know what to look for and unleash your creativity.

Maybe it’s just me, but are you getting presidential election fatigue? With all of the talk of spin rooms, binders, “optimal” and fact checking, I’m ready to go out and vote this afternoon just to be done with it. Being a PR pro, you’re most …

CommCore Consulting CEO Andy Gilman and communications coach Karen Friedman both gave Obama the edge during the final presidential debate.

While it’s great to know how to use Twitter to engage with reporters, don’t forget about tried-and-true strategies than work in any situation.

According the Global Brand Simplicity Index, consumers are willing to pay more for simpler products and experiences with brands.