Archive: October 2012

â–¶ Does This Mean More PR? Corporate America is questioning the return on its advertising investment, finds a study by Avidian Strategies. The survey of 1,900 business leaders in marketing and media also reveals that… Continued

PR pros are wired to act on any news opportunity on behalf of their clients or organization—even during a hurricane.

Hurricane Sandy has ravaged the East Coast, but don’t let her destroy your productivity as a PR professional working from home.

Attendees at the sixth annual High-Tech CMO Roundtable, co-sponsored by Arketi Group and PR News, said they’re devoting more time to content marketing and social media, but have different experiences getting senior-level buy-in.

At the Council of Public Relations Firms’ 2012 Critical Issues Forum, thought leaders discussed the importance of integrating brand and reputation.

Managing the communications around a management change is never easy—and the job just got a lot harder for the New York Times.

PR News Media Relations Conference speaker David Higdon takes us under the hood for a look at the revamping of NASCAR’s communications efforts.

How many emails do you open every day that you choose not to respond to, saying to yourself, “I’ll get to that later”?  How many papers, magazines, memos come across your desk that you put in a pile to read later? Worse yet, how many conversatio…

78% of marcom professionals at financial services companies say negative public perception is the biggest roadblock in rebuilding reputation.

The "big" announcement from Donald Trump about President Obama succeeded on one important level—it got serious media attention.