Archive: January 2012

Seven Things You Will Learn in This Week’s Issue of PR News  1. Some believe digital and social media has reduced the reliance on industry analysts for brand reputation efforts.  2. In 17 of 25 countries surveyed,… Continued

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.

B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.

B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.

Our 2012 Nonprofit PR Awards finalists faced down the challenges of this tough economic climate and delivered effective and compelling initiatives.

â–¶ Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in… Continued

â–¶ Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in… Continued