Archive: January 2012

Not every tweet or comment requires a response during a crisis—here’s a formula to help guide your social response strategy.

President Obama’s appearance on Google+ may have had promotional elements to it, but it was effective at putting the Hangouts feature on the map.

Edelman’s 2012 Trust Barometer study reveals a considerable decrease in CEO credibility and an increase in trusting social networking sites as sources of information about companies.

Apple took an employees-only route with its reaction to the New York Times article about its supply chain.

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.

In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.

In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.

In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.

In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.