Archive: January 2012

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Vassar Opts for the One-Way Channel Crisis Response

January 30th, 2012 by

When 76 early-decision applicants were mistakenly offered admission on a Friday, Vassar College apologized and told those affected to try calling on Monday.

Nonprofit Makes Headlines With Help of a Few Hundred Tacos

January 27th, 2012 by

A national advocacy group for immigration reform sent a tray of tacos to the mayor of East Haven, Conn., who recently made an unfortunate comment regarding the local Hispanic community.

Exposé About Apple’s Manufacturing Partners Creates PR Opportunity for Homegrown Brands

January 26th, 2012 by

An in-depth article in the New York Times about the brutal lives of those who made the iPhone or iPad you are holding right now may give new heft to the phrase "Made in U.S.A."

The Accidental Agency: A Retrospective of My Life in PR

January 26th, 2012 by

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career.

The Accidental Agency: A Retrospective of My Life in PR

January 26th, 2012 by

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career.

PR News Poll: PR Pros to Use Texting in 2012 Campaigns

January 25th, 2012 by

PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.

PR News Poll: PR Pros to Use Texting in 2012 Campaigns

January 25th, 2012 by

PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.

Lack of Preparation Mars Costa Cruises Press Conference

January 25th, 2012 by

CommCore Consulting principle Jerry Doyle explains the four missteps made by Costa Cruises during its Jan. 16 press conference.

One Login, Lots of Data: Google’s Simplified Privacy Policy

January 25th, 2012 by

Google has simplified its privacy policy to make for one experience across its products, helping the company better understand users’ Web tendencies.

4 Key Strategies to Effective Employee Crowdsourcing

January 25th, 2012 by

Looking for a way to boost employee engagement on the cheap? Look no further than internal crowdsourcing, but be sure to be transparent and inclusive in your approach.