Archive: January 2012

PR News Digital PR Summit speaker Christopher Lagan of the U.S. Coast Guard shares tips on how to increase engagement and protect your credibility on Facebook.

PR News Digital PR Summit speaker Christopher Lagan of the U.S. Coast Guard shares tips on how to increase engagement and protect your credibility on Facebook.

CMOs say they could be more tech-savvy on the job. What about PR leaders? What digital/social skills are most needed to move the communications needle and prove they belong at the table with senior management?

McDonald’s has demonstrated the power of promoted tweets tied to hashtags—and this power can be dark and menacing indeed.

Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts.

Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts.

A new social media command center in downtown Indianapolis will help the city aid visitors in having a great Super Bowl experience.

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.

Six of the 10 U.S. companies with the best reputations as defined by media coverage are tech companies, according to PRIME Research data, exclusive to PR News.