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Seven Things You Will Learn in This Week’s Issue of PR News

01/30/2012

Seven Things You Will Learn in This Week’s Issue of PR News

1. Some believe digital and social media has reduced the reliance on industry analysts for brand reputation efforts.

2. In 17 of 25 countries surveyed, government is trusted by less than half the public to do what is right.

3. Negative social sentiment not related to the Costa Concordia accident itself proves that the cruise industry took a hit.

4. A 2010 hijacking threat was the first time American Airlines used Twitter as the main tool to handle a crisis.

5. Nonprofit communicators say the presidential election season may impact advocacy efforts and tax equity issues.

6. Industry analyst blogs are great for more immediate and unfettered opinions.

7. PR pros must recognize that not all social media is earned media—bloggers may require compensation.