Securing funding during tough economic times, managing critical public issues, building public trust in their mission or organization, forging partnerships and complying with increasingly complex state and federal requirements—these are the challenges facing communications professionals at nonprofits and associations. Each year PR News honors their creativity and adaptability with its Nonprofit PR Awards program; this year’s winners will be announced at a luncheon event on March 15 at the National Press Club in Washington, D.C. For event information, click here. To advertise in the special issue, contact Diane Schwartz at [email protected]. We present here the 2012 Nonprofit PR Awards finalists.
Advocacy Campaign and Lobbying Efforts
• The American Cancer Society and Cone Communications • The American Kidney Fund and Cone Communications • The Campaign for Tobacco-Free Kids • Easter Seals • The Fahad Al Salem Center for Dialogue and Edelman
Annual Publication or Brochure
• CanCare Inc. • Houston Public Library Foundation • Legacy • The Lifetime Healthcare Companies and Roberts Communications Inc. • NYU Langone Medical Center
Association/Nonprofit Team of the Year
• Kaiser Permanente • Legacy • United Nations Foundation
Blog/s
• American Institute of Certified Public Accountants • Cone Communications • Population Services International
Branding/Re-Branding
• American Student Assistance • Breastcancer.org Research News • Catholic Charities Brooklyn and Queens • Western Governors University Indiana
Corporate/Nonprofit Partnership
• American Airlines, Susan G. Komen for the Cure and Weber Shandwick • Discovery Education and the Siemens Foundation • The Marcus Group Inc. • Office Depot Foundation, USA TODAY and JKG Group • Rebuilding Together and Sears • Scholastic Inc. and the Alliance for Young Artists & Writers
Digital PR/Marketing
• Airlines for America and APCO Worldwide • Association of American Railroads and SKDKnickerbocker • BC Association of Optometrists and Edelman • The Foundation for Eye Health Awareness and Weber Shandwick
Email Newsletter/s
• The American Institute of Architects • American Institute of CPAs • Robert R. McCormick Foundation
Employee/Internal Communications
• American College of Cardiology Foundation • American Student Assistance • Georgian College • National Forensic Science Technology Center • Taco Bell Foundation for Teens and Burson-Marsteller
Event/PR
• Elmhurst Memorial Healthcare • Hyundai Motor America and Finn Partners • Maxwell House and Hunter Public Relations • Muslim Association of Puget Sound and Nyhus Communications • Norton Museum of Art and O’Donnell Agency
External Publication or Report
• American College of Cardiology Foundation • American Institute of Architects • Cancer Support Community and Jones Public Affairs • NYU Langone Medical Center • Pratt Institute
Facebook Communications Campaign
• American Airlines and Weber Shandwick • Audubon and Goodby, Silverstein & Partners • The Partnership at Drugfree.org’s Meet The Parents Hour
Fundraising
• EngenderHealth • Global Impact • Greenwich Hospital and Turner Broadcasting • mGive Foundation and Calysto Communications & Public Relations • The Museum of Mathematics and MWW Group • Taco Bell Foundation for Teens and Burson-Marsteller
Green PR/Marketing
• American Cleaning Institute • City of Moore, Okla., and Trifecta Communications LLC • Goodwill and Creative Productions • The Heinz Awards and Burson-Marsteller • Legacy
Internal Publication
• Centers for Disease Control and Prevention and Danya International • Pentagon Force Protection Agency • Robert R. McCormick Foundation
Marketing Campaign
• BC Association of Optometrists and Edelman • IES Abroad • Knowles Science Teaching Foundation and Dentsu Communications • The Reading Hospital HeartSAFE Berks County • United Nations Foundation and Posterscope USA
Media Relations
• Knowles Science Teaching Foundation and Dentsu Communications • The Museum of Mathematics and MWW Group • National Association of Children’s Hospitals and Jones Public Affairs • National Eye Institute and Ogilvy Wahington • Office Depot Foundation and JKG Group • Pratt Institute • Ragusa Consulting • Taco Bell Foundation for Teens and Burson-Marsteller
Member Communications
• The American Institute of Architects • CropLife America • Meals On Wheels Association of America and Weber Shandwick Washington, D.C.
PR on a Shoestring Budget
• Counterpart International • The Network for Teaching Entrepreneurship and MWW Group • R&R Partners Foundation • Susan G. Komen for the Cure and Sherry Matthews Advocacy Marketing
Press Release
• American Veterinary Medical Association • Cold Spring Harbor Laboratory
Public Affairs/Issues Management
• American Society of Transplantation and Brownstein Group • Carnegie Endowment for International Peace • Consumer Electronics Association
Public Service
• American Academy of Ophthalmology • American Academy of Orthopaedic Surgeons • Payton Communications
Social Media
• American Society of Anesthesiologists • Association of American Railroads and SKDKnickerbocker • Audubon and Goodby, Silverstein & Partners • Duke University: The Fuqua School of Business • The Foundation for Eye Health Awareness and Weber Shandwick
Social Responsibility
• American Cleaning Institute • The Fahad Al Salem Center for Dialogue and Edelman • National Hospice and Palliative Care Organization • Office Depot Foundation and JKG Group
Video and/or Podcast Program
• American Academy of Ophthalmology • Counterpart International • Greater Rochester Enterprise and Dixon Schwabl
Volunteer Program
• Barefoot Wine, Surfrider Foundation and Hunter Public Relations • The Coalition for Pulmonary Fibrosis CPF
Web Site
• The Ad Council and MediaMax Online • AICPA • LiveWell Colorado and Launch Advertising