Archive: July 2010

Former broadcast journalist Leslie Yeransian explains what and what not to do when interacting with the media.

Lessons learned from Comcast’s "Voluntweetup" social media training events for nonprofits.

Shauna Causey, a Seattle-based PR manager at cable services company Comcast, explains how she won corporate support for an independently conceived CSR initiative.

Here are some tips from Justine Griffin, SVP at Rasky Baerlein, on how to prepare for and what to expect at an editorial board meeting.

A search query study by search advertising company Chitika finds that three-word queries on search engines were the most popular.

A survey of Worldcom Public Relations Group’s independent offices finds a rise in social media outreach and research, and a decline in media relations and advertising services over the next three years.

“2010 Top Tech Publications” offers a snapshot of tech PR professionals’ go-to journalists, media outreach methods and results measurement tactics.

The IABC Research Foundation’s Employee Engagement Survey found that 45% of communications pros say they are connecting with their employees through Facebook, Twitter and instant messaging.

Planned and executed strategically, public service ad campaigns can help nonprofits build their brand image while netting millions dollars worth of free advertising space and airtime.

â–¶ Social Workers: The IABC Research Foundation’s Employee Engagement Survey found that 45% of communications pros say they are connecting with their employees through Facebook, Twitter and instant messaging. Other findings: • E-mail (83%) and… Continued