Archive: July 2010

A Burson-Marsteller study tracking social media use by political advocacy groups found that nearly all are using at least one social media platform to communicate with stakeholders.

Oriella PR Network’s Digital Journalism Study found that despite greater demands on journalists’ time, many are positive about the impacts of digital and social media on their reporting.

PR News looks at the top 15 innovative organizations and their Facebook friends.

Recessions can force us to rigorously identify our priorities, help us define how we want to cut costs and accelerate spending to build a more efficient and innovative organization.

To promote the use of CFL bulbs among its customers, Puget Sound Energy engineered a fully integrated marketing/communications campaign the rocked the northwest–not bad for conservative utility outfit.

A majority of advocacy groups use Twitter and Facebook to encourage stakeholders to contact politicians directly.

While conventional wisdom tells PR executives to get their top management out in front of the media to build reputation and trust, data compiled by PRIME Research for PR News shows that compared to other PR disciplines “management” coverage by top media outlets is severely lacking.

What does listening to Twitter really entail? Who should you be listening to and how do you know you’re listening to the right conversations?

For many PR executives, the dog days of summer means figuring out how to get the most bite out of next year’s budget. PR News analyzes a nonprofit’s communications budget for 2010 to see where companies may be cutting and adding as the year draws to a close.

From a PR perspective, Dan Gilbert’s letter to fans in response to LeBron’s departure could have been constructed differently—to reenforce the positive.