Archive: July 2010

A new PR News survey, "Communications in an Age of Transparency," finds that while some say their employee communications are "excellent," many see room for improvement.

Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency.

Employees are crucially important stakeholders in all CSR initiatives, and giving them a voice in their development is a sure way to get them involved from inception through execution.

By encouraging the establishment of student-run PR agencies, communications pros can help foster qualified, well-rounded candidates for the profession.

Careful tracking of social networks enables you to get feedback on your products, find out how your competition is perceived, and learn exactly which issues and challenges your customers and potential customers are most concerned about.