Archive: July 2010

Media training guru Andy Gilman reveals how he would prepare Mad Men’s Draper for his next interview with The Wall Street Journal.

Robert Dudley has a once-in-a-career chance to be a hero. As the new CEO of BP, he must take the reins of what to date has been not only an ecological and economic disaster, but a near-complete collapse in reputation, goodwill and basic belief in the competence of its people.

A recent global study of journalists reveals their preferences for receiving content from PR professionals.

While embraced by some healthcare organizations, the idea-generation technique of crowdsourcing should be closely examined by PR pros across industries.

More than 60% of Americans surveyed say they will spend of average of 9% more when they believe a company provides excellent service.

When developed and executed properly, PR events can result in an audience’s deep connection to your brand.

Dealing with consumer review sites might sound scary, but positive PR opportunities and outcomes abound.

While a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics.

In times of crisis, PR always seems to be at the heart of the story. But should it be?

A corporate reputation study shows the depth and breadth of public sentiment towards well-known brands.