Media training guru Andy Gilman reveals how he would prepare Mad Men’s Draper for his next interview with The Wall Street Journal.
Archive: July 2010
Robert Dudley has a once-in-a-career chance to be a hero. As the new CEO of BP, he must take the reins of what to date has been not only an ecological and economic disaster, but a near-complete collapse in reputation, goodwill and basic belief in the competence of its people.
While a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics.
Dealing with consumer review sites might sound scary, but positive PR opportunities and outcomes abound.
More than 60% of Americans surveyed say they will spend of average of 9% more when they believe a company provides excellent service.
Case Study: FEMA’s Flood Insurance Program Awareness Campaign Keeps Agents Connected and Customers CoveredJuly 26th, 2010 by PR News
To counter the public’s belief that flood insurance was largely unneccessary, the Federal Emergency Management Agency and Ogilvy PR created the FloodSmart campaign, designed to communicate flood risk and insurance options.