Archive: July 2010

PR Time Machine: How Would You Media Train Don Draper?

July 30th, 2010 by

Media training guru Andy Gilman reveals how he would prepare Mad Men’s Draper for his next interview with The Wall Street Journal.

How CEO Robert Dudley Can Restore BP’s Reputation

July 28th, 2010 by

Robert Dudley has a once-in-a-career chance to be a hero. As the new CEO of BP, he must take the reins of what to date has been not only an ecological and economic disaster, but a near-complete collapse in reputation, goodwill and basic belief in the competence of its people.

Deep Knowledge of Customers Drives Today’s Engagement Tactics

July 26th, 2010 by

While a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics.

Consumer-Based Review Sites Offer PR Execs Pain and Pleasure

July 26th, 2010 by

Dealing with consumer review sites might sound scary, but positive PR opportunities and outcomes abound.

How to Create Events That Meet Multiple PR Goals

July 26th, 2010 by

When developed and executed properly, PR events can result in an audience’s deep connection to your brand.

Customers Will Spend More for Great Service; Public’s Perception of Green Brands Decidedly Positive

July 26th, 2010 by

More than 60% of Americans surveyed say they will spend of average of 9% more when they believe a company provides excellent service.

Case Study: FEMA’s Flood Insurance Program Awareness Campaign Keeps Agents Connected and Customers Covered

July 26th, 2010 by

To counter the public’s belief that flood insurance was largely unneccessary, the Federal Emergency Management Agency and Ogilvy PR created the FloodSmart campaign, designed to communicate flood risk and insurance options.

Tap Into the Mass Mind for PR Success

July 26th, 2010 by

While embraced by some healthcare organizations, the idea-generation technique of crowdsourcing should be closely examined by PR pros across industries.

Media Beat: Journalists’ Preferences

July 26th, 2010 by

A recent global study of journalists reveals their preferences for receiving content from PR professionals.

Is a Crisis Really a PR Problem?

July 22nd, 2010 by

In times of crisis, PR always seems to be at the heart of the story. But should it be?