Social Media an Ever-Expanding Employee Engagement Tool

â–¶ Social Workers: The IABC Research Foundation’s Employee Engagement Survey found that 45% of communications pros say they are connecting with their employees through Facebook, Twitter and instant messaging. Other findings:

• E-mail (83%) and intranet (75%) are reported as the most frequently used communication vehicles for engaging employees.

• Compared with last year’s results, a higher percentage of participants have established external and internal social media policies.

• A majority of respondents (60%) reported that surveys are a key method for measuring employee engagement and workplace satisfaction.

• More than two-thirds of respondents stated they conduct employee listening activities at least once a year. However, 32% stated that they rarely or do not conduct employee listening activities.

Source: IABC Research Foundation