The classical New York Times-owned radio station WQXR has rejected an ad by a prominent New York Jewish group. The American Jewish Committee (AJC) claims that the station pulled a 60-second commentary about bombings carried… Continued
Archive: April 2008
Bayer Awards Grant to Science Education Program
April 7th, 2008 by Iris DorbianThe Bayer USA Foundation recentlly announced that it has awarded a $135,000 grant to ASSET Inc. (Achieving Student Success through Excellence in Teaching), the science education reform program Bayer helped to create in Southwest Pennsylvania… Continued
Tip Sheet: Managing The Generation Clash In The Workplace
April 7th, 2008 by PRNEWSBy Marjorie Clifton “Millennial” has become a buzzword, but do its users really know what it means? The issues we face in the workplace are less about the generations and more about the use of… Continued
Case Study: PR Initiative Taps Restaurant-Goers To Help Solve The Worldwide Water Crisis
April 7th, 2008 by PRNEWSCompany: UNICEF Agency: Droga5 Timeframe: 2007-2008 Like food, clothing and shelter, water is an essential resource, yet many the world over take it for granted–a tragedy, considering the fact that not having access to clean… Continued
Quick Study: Thought Leadership Gives An Edge; Traditional Advertising Models Are Shifting; Creativity M.I.A.
April 7th, 2008 by PRNEWS*Leading Via Thought Leadership: The Expert’s Edge (McGraw-Hill, 2008), by Ken Lizotte, asserts that thought leaders–“the go-to authorities in their fields”–make more money than their competitors. The book, which cites strategies for obtaining thought-leadership status,… Continued
How To…Develop An Effective Internship Program
April 7th, 2008 by PRNEWSMost professionals can remember a time when they were home from college during a summer break and interning in an industry that was likely to become their career after graduation. These days, internships–or fellowships, or… Continued
Did You Know?
April 7th, 2008 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. There are five levels of strategic giving. 2. Because heavy Internet users don’t acknowledge a difference between online and offline conversations, both… Continued
Strategy vs. Alchemy: Measuring CSR Efforts’ Impact On The Bottom Line
April 7th, 2008 by PRNEWSBy now, the value of incorporating sustainability or corporate social responsibility (CSR) initiatives into your communications plans need not be stated–but what about quantifying that value to measure its direct impact on business results? The… Continued
Catching The WOM Bug: Going Viral Via Consumer Evangelism
April 7th, 2008 by PRNEWS“Happy customers are the best advertisements.” So says Andy Sernovitz, CEO of GasPedal, and it is this principle that defines the explosive success of word of mouth (WOM)–that is, the concept of passing on information… Continued