Strategy vs. Alchemy: Measuring CSR Efforts’ Impact On The Bottom Line

By now, the value of incorporating sustainability or corporate social responsibility (CSR) initiatives into your communications plans need not be stated--but what about

quantifying that value to measure its direct impact on business results? The desire to prove that "doing good" can directly translate to doing well is only natural, as it enhances

communications professionals' abilities to further their programs, manage crises and boost reputation. But, just as measuring other PR elements is a challenge, so is finding

tangible ways to demonstrate CSR's bottom-line contributions.