By now, the value of incorporating sustainability or corporate social responsibility (CSR) initiatives into your communications plans need not be stated--but what about
quantifying that value to measure its direct impact on business results? The desire to prove that "doing good" can directly translate to doing well is only natural, as it enhances
communications professionals' abilities to further their programs, manage crises and boost reputation. But, just as measuring other PR elements is a challenge, so is finding
tangible ways to demonstrate CSR's bottom-line contributions.